Super Bowl XLVII, the 47th edition of the Super Bowl is scheduled to be played on February 3, 2013 at the Mercedes-Benz Superdome in New Orleans, Louisiana to determine the champion for the 2012 season. The game will be carried by CBS. CBS plans on charging a record high US $4,000,000 for each thirty-second advertisement. General Motors has announced it will not advertise on the game, citing the advertising costs.
The PGE Arena Gdańsk is a multi-use stadium in Gdańsk’s Letnica neighborhood, Poland, which is going to be constructed for the 2012 UEFA European Football Championship. The stadiums’ exterior is designed to resemble amber; which has long been extracted on the Baltic coast. Construction started in 2008. The stadium have a capacity of 44,000 people.
If you’re going to spend $2.5 million on anything, you’re going to want to make absolutely sure you’re getting your money’s worth. And if that princely sum is going to be used to buy a 30 second commercial spot during a Super Bowl, you have even more incentive to make sure your message gets across to consumers and that the immediate exposure generated by the spot actually translates into increased rocognition and/or interest in our brand.
To any passer-by they’re just four blokes chatting football over a pint. But these four sports fans are proving to be an instant internet hit thanks to their football ‘pubcast’. The group of colleagues have only released two editions of the podcast so far but they already have more than 1000 listeners across the world – enough to see them enter the iTunes charts for the most downloaded sports shows.
What’s plastic, a metre long, brightly coloured and sounds like an elephant? It’s the vuvuzela, the noise-making trumpet of South African football fans, and it’s come to symbolise the sport in the country. It’s an instrument, but not always a musical one. Describing the atmosphere in a stadium packed with thousands of fans blowing their vuvuzelas is difficult. Up close it’s an elephant, sure, but en masse the sound is more like a massive swarm of very angry bees. It’s [...]