If you’re going to spend $2.5 million on anything, you’re going to want to make absolutely sure you’re getting your money’s worth. And if that princely sum is going to be used to buy a 30 second commercial spot during a Super Bowl, you have even more incentive to make sure your message gets across to consumers and that the immediate exposure generated by the spot actually translates into increased rocognition and/or interest in our brand.
The following infographic serves to provide a little insight into the world of advertising during one of the biggest television events every year.